How does Fairtrade help safeguard our supply chains?
Rising production costs coupled with recent crises: Covid-19, climate and cost-of-living, leaves supply chains vulnerable. If farmers are not able to sell their products at a price that covers even the basic cost of production, they will struggle to make ends meet, and farming becomes impossible to continue.
The climate crisis is already threatening our food security, with some coffee and other crop-growing countries expected to be too hot to farm in the coming years. This is a time that farmers need to invest in climate adaptation, not scale back operations or be forced to choose less environmentally friendly options. However, at the same time, the cost of living and operations are increasing too. This means that growers are struggling to manage a sharp increase in the cost of essential farming products.
Consumers have consistently demonstrated that sustainability is a growing priority for them. They shouldn’t have to choose between their values and their budget. Businesses are in a unique position in that they have the power to make sustainability affordable for everyone. This is one of the reasons we’ve adapted our range of products and have lowered our purchasing costs by working with suppliers more strategically without increasing our costs of goods sold to customers.
Susan Barratt, CEO of the Institute of Grocery Distribution says, ‘This is undoubtedly a moment of disruption. But it’s also the time for industry to lead on sustainability. There’s a credible opportunity for businesses to increase the sustainability of products on shelf, help consumers make informed choices and reduce cost for business and consumers.’
By choosing to use Indigo Valley coffee, you are actively supporting the livelihoods of coffee producers, farmers, and their communities as we all face together a changing world in the wake of covid’s long term impact around the world.
You can find Indigo Valley and lots of other great brands and Fairtrade products here on the 2022 UK National Fairtrade Purchasing Guide
Credit: images and text from Fairtrade Foundation.
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